Illumina Executive Briefing Center

Nestled in the heart of Illumina’s headquarters, this 29,000 square foot center showcases the cutting-edge advancements in genomics and the transformative power of Illumina’s products and solutions. All elements of the design were chosen with intention to tell a story throughout the four floors of the center and to set the stage for a captivating experience that engages and educates customers, partners, and industry leaders. 

All collaboration areas are equipped with the latest AV capabilities and comfortable seating, to create an atmosphere that is conducive to open dialogue and collaboration. As the Creative Director, I worked with a multi-disciplinary team to design the narrative, content and interactive elements to drive inspiration, build trust and create excitement.

My Role: Creative Direction | Storyline & Customer Journey | GC & Vendor Management | Digital & Interaction Design | Content Strategy | Design Project Management