HPE World Headquarters

In 2021, HPE moved their World Headquarters from San Jose, CA to Houston, TX. Building a new campus in Houston meant a new Customer Innovation Center and EGD (experiential graphic design) system throughout their campus. The customer-facing Innovation Center is a showcase space providing clients with a state-of-the-art immersive experience highlighting the tech giant’s latest products. The innovative space is a forum for clients to have dynamic conversations with the company’s experts about technology and business solutions by giving customers a customized, hands-on experience with products. Interactive signage and multi-taction display tables allow customers to navigate  innovative technologies.

As an extension of the Customer Innovation Center, HPE worked with Hyperquake to develop an EGD system throughout the campus. This came to life in digital signage in the building lobby, floor markers, curated digital art throughout the building as well as interactive signage and wayfinding outside of the 40+ labs throughout the building.

As the Creative Director, I worked with HPE’s executive team to establish an overarching storyline and immersive experience that would serve both their global clients and employees. In coordination with the HPE’s GRE team, Rees Architecture (Interior AOR) and a robust team of digital content creators and fabrication partners, we delivered a world-class Headquarters and Customer Innovation Center.

My Role: Creative Direction | Storyline & Customer Journey | Experiential Graphic Design | GC & Vendor Management | Digital & Interaction Design | Content Strategy | Design Project Management