Studio 21: A Hair Care Experience

Studio 21: a destination that reveals room by room the stories and power behind P&G’s most innovative hair care brands. Hyperquake worked closely with 9 different hair care brands to design experiential rooms with branded graphics, displays and content. 

As the Creative Director, we took leading customer teams behind the scenes to get a detailed look into the science and artistry of each P&G hair care brand. Guests were able to experience the innovation first hand and feel like a true insider, influencing the future of P&G haircare. Studio 21 was recognized by P&Gs Beauty CEO as a best in class example of elevated beauty selling & served as inspiration for Global Beauty House toolkit.

My Role: Storyline & Customer Journey | Creative Direction | Experience & Graphic Design | Production Management | Design Project Management