Pure Romance Launch Event

After 18 months of collaboration, Pure Romance revealed the brand relaunch created by Hyperquake at their 2021 National Training event where thousands of their B2B partners were introduced to this transformation for the very first time. As the lead Experiential Creative Director, I helped concept, design, and produce an event that transformed the Duke Energy Center from a giant empty room to an immersive world of Pure Romance.

Working closely with Pure Romance’s executive team, I led a team of graphic designers and event producers, designing an experience with the installation of custom entryways, counters, product displays, larger than life banners, and a main stage that brought the signature brand elements to life in a physical space. Through on-stage presentations from our Design and Strategy team leaders, we helped educate these partners on our new positioning, new identity, new packaging, and a new tagline: Live Alive.

My Role: Storyline & Customer Journey | Creative Direction | Experience & Graphic Design | User Experience | Production Management | Design Project Management