Cummins Experience Center

When Cummins began a multi-year renovation to its Corporate Office Building, the scope of work included a complete overhaul to the existing museum located inside the lobby. With a strong desire to create a space more future-focused and inclusive of the company’s expanding portfolio of power solutions, the project quickly evolved from a museum to a full lobby experience.

As the Creative Director and lead Graphic Designer, I helped to establish and bring to life a compelling storyline and unique environmental brand identity that could be told within the context of the modernist building design. Working alongside the Cummins marketing, archives and real estate teams, we brought a space to life that the community, employees and customers could enjoy.

My Role: Creative Direction | Storyline & Customer Journey | Experiential Graphic Design | Vendor Management | Artifact Curation | Digital & Interaction Design | Content Strategy | Design Project Management