Duracell Mobile Innovation Center
Hyperquake worked alongside Duracell to reimagine their MIC (Mobile Innovation Center) in 2021. As the Creative Director, I provided the strategy and creative that defined the experience, supporting visual identity, content development, immersive activities, and collaborative innovation sessions.
Working closely with Duracell’s executive leadership team, I led a team of graphic designers, video producers, interaction designers and event producers, to turn the MIC into one of the most successful event marketing campaigns that Duracell had ever had.
My Role: Storyline & Customer Journey | Creative Direction | Experience & Graphic Design | Digital & Interactive Experience Design | Content Strategy | Executive Production
“Our customers are loving the MIC. Just got done with Costco last week and they were very impressed. Had the COO in the truck. Thank you again for your excellent work!”
Paul Schacht, Vice President/GM, Duracell